BSB60520 Advanced Diploma of Marketing and Communication
CRICOS CODE: 104720C
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CRICOS CODE: 104720C
Duration: 78 weeks full time (includes 24 weeks holiday)
Purpose: This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Job Opportunities: Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager
Entry Requirements: Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing & Communication Diploma, and the following units (or equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Have four years equivalent full-time relevant work experience.
-Year 12 or equivalent AND over 18 years old at the time of enrolment
International students: Minimum IELTS 5.5 or equivalent or an English proficiency of Upper-Intermediate level or above from any ASQA or NEAS accredited ELICOS provider.
Completion:Upon successful completion of this course you will receive a nationally recognised Advanced Diploma of Leadership and Management (BSB60420). Students who do not complete all units may be eligible for a Statement of Attainment in partial completion of an Advanced Diploma of Marketing and Communication (BSB60520). Units: To gain Advanced Diploma of Leadership and Management (BSB60420) you must successfully complete all the following.